SMASH! Directory
2023
Branding
Category:
Graphic Design
Branding
Client:
SMASH!
For the SMASH! 2023 convention, I took initiative to overhaul the organization's existing brand guidelines and incorporated them into a wide variety of collateral including event signage, and map directory.
MY ROLE
This project comprised of three developmental stages, from exploration to finalization of areas such as staff/emergency locations, booth areas, and sponsorship logos. I ensured a directional approach, manifested through diagrammatic representations including legibility, visual contrast, oblique vector art and balance, to craft a venue directory map that aligned with the brand guidelines. The specifications include A3 and A0 printed posters for distribution to attendees and digital versions at 1080x1920 resolution for mobile use.
